the r in smart goals stands for


Anybody say abbreviation of smart.


Answers ( 3 )

  1. SMART (intelligent in English) is a mnemonic device for describing the objectives that we want to express in the clearest way, the easiest to understand and for which the results are achievable. An indicator is a variable that provides information for each of the stages of a project in order to help good decision-making. The analysis of the different indicators selected is done according to different criteria such as the amount of information available for a study, the costs generated by the implementation of the project and the resources that can be obtained, etc.

    The concept of management by objectives was defined in 1954 by Peter F. Drucker without using the acronym SMART. The method consists of identifying quantitative and/or qualitative objectives over a defined period. He also adds that to calculate the performance, the workers must be taken into account in the determination of the objectives. George T Doran is the first to actually use the acronym SMART1. For him, certain objectives must be used as guidelines because not all of them can meet the SMART2 criteria.

    SMART objectives and indicators are used in different areas including marketing, management, human resources or project management. The acronym SMART can correspond to different terms depending on the characteristics of the objective that one wishes to define3.

    We propose here: Specific, Measurable, Acceptable (and Ambitious), Realistic, Temporally defined.

    For an objective to be achieved, the term SMART can correspond to the following indicators

    Specific: a specific objective must be directly related to the work of the person responsible for achieving the objective: it must be personalized. In addition, an objective can also be described as simple because it must be simple to understand, clear, precise and understandable by the person for it to be effective because complexity slows down action. In addition, it must also be understandable by all so that the objective has legitimacy in the eyes of all.

    Measurable: A measurable objective must be quantified or qualified. To achieve an objective, the definition of a threshold is necessary in order to know what is the level to be reached, the value of the measurement to be met. It is not possible to choose an objective that cannot be quantified or qualified for the sake of evaluating the means necessary to achieve it.

    Acceptable or ambitious (English: Ambitious), it must also be shared by the participants (English: Agreed upon) and Action-oriented (English: Action-oriented), we sometimes also say Acceptable, Attainable and Ambitious (English: Acceptable, achievable and Ambitious): An acceptable goal is one that is big enough, ambitious enough to be challenging and motivating. Moreover, this objective must be achievable and therefore reasonable, thus promoting the adherence of participants to the latter. Thus, the objective will be more easily accepted by each of the actors.

    Realistic (English: Realistic, even if we find a variant in Relevant, for relevant): a realistic objective is an objective for which the threshold of realism is defined. That is to say a level for which the challenge will motivate the greatest number of participants and will best avoid the abandonment of certain participants as the objective progresses.

    Temporally defined (English: Time-bound): a temporally defined objective is delimited in time: a deadline with, possibly, intermediate dates. The objective must be clearly defined in time by precise terms such as “within 3 months” and not by vague terms such as “as soon as possible


    Defining a series of SMART objectives is a good way to effectively manage your strategy by setting concrete, measurable and time-bound goals to achieve. By constantly evaluating the achievement of your objectives, you will be able to reproduce the actions that have “performed” and optimize those that need to be reworked.

  2. In Smart R Stands for Realistic

    The objective must be concrete and reasonable to encourage teams to buy in and carry out the project. Rely on market studies and concrete examples to make the objective realistic.

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